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The Art of Persuasion: Influencing People and Decisions

Summary

Persuasive Communication Training | Sales Training | HRD Corp Claimable training for companies across Malaysia

Persuasion is an essential professional skill that enables individuals to understand people’s needs, communicate ideas effectively and influence decisions. Whether engaging customers, presenting recommendations, managing stakeholder expectations or gaining support for new initiatives, the ability to understand motivations and communicate convincingly can contribute to better business outcomes.

This two-day programme equips participants with practical techniques to understand human behaviour, identify customer and stakeholder motivations, apply ethical persuasion principles and develop compelling messages. Participants will also learn to address objections, manage differing perspectives and build agreement through effective communication and negotiation. Through practical exercises, case studies and role-play, participants will develop the confidence and skills to influence people and decisions constructively in various professional settings.

Course Details

Duration: 14 hours (2 Day)

Format: Face to Face Training

Who should attend: All levels of executives, sales and marketing professionals, and people looking to improve their communication and negotiation skills.

HRD Corp claimable: Yes

Group size: Up to 50 pax per session with multi trainers support

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HRD Corp claimable · In-house and Public · Customised for your team

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Learning Objectives

By the end of the programme, participants will be able to:

  1. Explain the fundamental principles of persuasion and their application in professional and business contexts.

  2. Analyse human behaviour, customer motivations and stakeholder needs to identify factors that influence decisions.

  3. Apply ethical persuasion and communication techniques to present ideas, recommendations and proposals effectively.

  4. Demonstrate active listening, questioning and empathy to understand concerns and address objections.

  5. Apply influencing and negotiation techniques to manage differing perspectives, build agreement and achieve mutually beneficial outcomes.

  6. Develop practical strategies to apply persuasion techniques in customer interactions and workplace situations.

Key Contents

Day 1

Module 1: Foundations of Persuasion

Module 2: Psychology of Human Behaviour and Decision-Making

Module 3: Understanding Customer and Their Motivations

Module 4: Building Credibility, Trust and Rapport

Module 5: Core Principles and Techniques of Persuasion

Module 6: Active Listening, Questioning and Empathy

Day 2

Module 7: Structuring Persuasive Messages and Arguments

Module 8: Persuasive Communication and Presentation Skills

Module 9: Handling Objections, Resistance and Difficult Conversations

Module 10: Negotiation, Consensus-Building and Collaboration

Module 11: Influencing Decisions in Complex Workplace Situations

Module 12: Integrated Persuasion Practice 

Methodology

  • Interactive and Engaging Learning
  • Video/Audio presentations
  • Brain-friendly Interactive Lecture
  • Practical Exercises
  • Group Activities
  • Role Play
  • Case Studies

Frequently Asked Questions (FAQ)

1. Is this course claimable under HRD Corp?

Yes, VerdantFlow Consulting is an official HRD Corp Registered Training Provider in Malaysia. Eligible employers can apply for training grant allowances under the HRD Corp scheme via eTRiS, subject to HRD Corp guidelines and approval.

2. Do you deliver in-house corporate workshops outside Kuala Lumpur?

Yes! We deliver customized on-site corporate training at your company premises across Kuala Lumpur, Penang, Johor, Sabah, Sarawak, and nationwide.

4. Will there be certification upon completion?

Yes. Certificate of Completion will be provided.

5. Can be it switch to online training?

Yes. It can be switch to online training upon request.

6. Is there corporate group pricing?

Yes. Feel free to send us your number of participants and we will provide a corporate group rate.

7. How to get in touch for more training information?

Please drop us an email at team@verdantflowconsulting.com or drop us a message via whatsapp below.

8. What other sales and communication related courses you have?

Request course outline

  1. Tell us your number of participants
  2. We send a customised quotation
  3. HRDCorp claim and deliver training
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