Description
This advanced programme helps UI/UX professionals design digital experiences that are not only visually effective, but also intuitive, inclusive, ethical and commercially meaningful. Participants will explore how behavioural science, cognitive biases and persuasive design influence user decision-making, while learning to apply these insights responsibly without relying on manipulative dark patterns.
Through practical frameworks and case studies, participants will strengthen their capabilities in advanced user research, interaction design, information architecture, usability, accessibility and data storytelling. The programme also explores design considerations for emerging technologies—including AI, wearables and IoT—and how to balance engaging user experiences with product performance.
Learning Objectives
Upon completion of this programme, participants will be able to:
- Apply behavioural science, cognitive biases and persuasive design principles to create more intuitive user experiences.
- Distinguish ethical persuasion from dark patterns and make responsible, user-centred design decisions.
- Plan and synthesise advanced user research to generate actionable insights and research reports.
- Design complex user flows, information architecture, micro-interactions and inclusive experiences for diverse user groups.
- Apply usability laws, heuristics and testing methods to identify and resolve usability issues.
- Design clear data visualisations and data-driven stories that support user understanding and decision-making.
- Evaluate UX considerations for AI-powered products, wearables and IoT devices.
- Balance design quality, usability and interface performance when optimising digital products.
Suitable For
This programme is suitable for professionals with a foundational understanding of UI/UX design who want to develop more strategic, research-driven and behaviourally informed design capabilities.
It is especially relevant for:
- UI/UX Designers, Product Designers and Interaction Designers
- UX Researchers and Service Designers
- Product Managers, Product Owners and Business Analysts
- Digital product, innovation and transformation teams
- Design leads, team leaders and professionals responsible for improving digital customer experiences
Recommended prerequisite: Participants should have basic knowledge of UI/UX design, user research and wireframing. This is not ideal for complete beginners, because it builds on foundational UI/UX concepts.
Key Contents
Day 1
Module 1: Design Psychology and Persuasion
Module 2: Mastering User Research
Module 3: Advanced Interaction Design
Module 4: Design for Emerging Technologies
Module 5: Understanding Cognitive Biases
Day 2
Module 6: Usability Principles
Module 7: Ethical Persuasion Design
Module 8: Integration and Application
Module 9: Data Visualisation & Storytelling
Module 10: UI Performance Optimization
Methodology
- Interactive and Engaging Learning
- Video/Audio presentations
- Brain-friendly Interactive Lecture
- Practical Exercises
- Group Activities
- Role Play
- Case Studies
*Certificate will be provided.
*Training Materials will be provided.
*Training Method: Face To Face (Public)
*This course is convertible to online training upon request.
