Description
Understanding journey mapping is fairly straightforward. In this course, Service Design User Journey Mapping, you’ll learn about your users and understand what they need and expect. First, you’ll explore personas and alternate personas. Next, you’ll discover their emotions during the journey. Finally, you’ll discover users intentions and expectations. When you’re finished with this course, you’ll have the skills and knowledge of users and their intentions and expectations needed to map a user journey. This course will teach you how to map a user journey from identifying personas and understanding their emotions to understanding their intentions and expectations.
Learning Objectives
Upon completion of this program, participants will acquire these:
- Learn about your users and understand what they need and expect
- Learn and understand personas and alternate personas
- Learn and understand users emotions through their journey
- Learn and understand users intentions and expectations
- Learn how to map a user journey from identifying personas and understanding their emotions to understanding their intentions and expectations
- You’ll have the skills and knowledge of users and their intentions and expectations needed to map a user journey
No prerequisites are required. Whether you’re professional designer or not, this course will provide you with the foundation and practical skills needed to thrive in the exciting field of design.
Key Contents
Module 1: Who are your users?
Different kinds of Service Design
What is a Persona?
Different kind of Personas
Module 2: Research and Evaluating Personas
Research to identify Personas
Questions to identify Personas
Examples of Personas
Evaluating alternate Personas
Module 3: How do your users feel?
Understanding user emotions
User journey in the service design
The user journey
How to create a user journey map
Module 4: Users intentions and expectations
User experience an intent and expectations
User entered design and user experience
User intention
User expectation
Module 5: Practical Exercise
Interactions to understand user intention and expectation
Practical Exercise
Methodology
- Interactive and Engaging Learning
- Video/Audio presentations
- Brain-friendly Interactive Lecture
- Practical Exercises
- Group Activities
- Role Play
- Case Studies
*Digital Certificate will be provided.
*Hardcopy of Training Materials will be provided.
*Course Fee: RM 1600.00 / Pax (Nett)
*Training Method: Face To Face (Public)
*Time: 09.00 AM – 05:00 PM (1 Days)
*This course is convertible to online training upon request.
