Description
UX Strategy is key to the success of a product. In this course, you’ll learn how to leverage unmet consumer needs in an agile culture to design a Minimum Awesome Product (MAP).
Learning Objectives
Upon completion of this program, participants will acquire these:
- Learn learn how the user experience design can shape the customer experience
- Learn and discover the building blocks of a UX strategy definition
- Learn and explore the skill sets necessary to develop a UX strategy
- Learn and understand different methods to develop a Minimum Awesome Product (MAP)
- Learn the best way to deliver a UX strategy for a successful project
No prerequisites are required. Whether you’re professional designer or not, this course will provide you with the foundation and practical skills needed to thrive in the exciting field of Design.
Key Contents
Module 1: Harnessing UX Strategy
Understanding UX Strategy
Definition of UX and your own definition
UX Strategy and what is not
Type of Organization Ideal for Implementing UX Strategy
Type of Commitment to Execute a UX Strategy
Module 2: Setting up the Foundation for a UX Strategy
Introduction to the Diamond Shaped Design Process
The Big Idea
What is Jobs to be done?
How to quantify the big idea with Outcome Driven Innovation (ODI)
How to quantify the big idea with Outcome Driven Innovation (ODI) – Part 2
Apply the Diamond Shaped Concept to Outcome-Driven Innovation (ODI)
Bring all three diamonds into one UX Strategy design process
Skill-set necessary to deliver a UX Strategy
Writing a UX Strategy Proposal
Module 3: Turning UX Strategy into a Team Sport
Discovery Research
Design Thinking
Product Vision Workshop
Module 4: Workshopping Your Way into a solid UX Strategy
User needs
Empathy Mapping – Part 1
Empathy Mapping – Part 2
Value Proposition Design
Stakeholder Mapping
Design Principles
Other UX Strategy
Module 5: Going beyond a Minimum Viable Product
Hierarchy of Needs
Why invest in a minimum awesome product
Branding Personality
Methods of engagement
Module 6: Delivering the UX Strategy
Design sprints vs. Development Sprints
Creating a roadmap – Part 1
Creating a Roadmap – Part 2
How to measure success and iterate after the first release
Methodology
- Interactive and Engaging Learning
- Video/Audio presentations
- Brain-friendly Interactive Lecture
- Practical Exercises
- Group Activities
- Role Play
- Case Studies
*Digital Certificate will be provided.
*Hardcopy of Training Materials will be provided.
*Course Fee: RM 1600.00 / Pax (Nett)
*Training Method: Face To Face (Public)
*Time: 09.00 AM – 05:00 PM (1 Days)
*This course is convertible to online training upon request.
